4.2 Talking about your practice

The purpose of this exercise was find a simple way to describe my practice.

Key words from the brief:

  • You will be used to reflecting and talking about the kinds of work you make and how you see your practice
  • Distil this further by producing key information that you can use to discuss you and your work
  • Identify around five aspects of what you do, and keep it simple

Five key talking points

[Comments added after completing Assignment 4 Presenting your practice] The problem I have with talking about my practice is that it is still divergent. To be successful I will need to narrow my focus onto a small number of areas of practice that I can develop so that potential customers/commissioners know what it is they’re buying.

I read some branding advice that said when describing a brand the language and messaging needs to be meaningful, motivational memorable. I realise the following statements fall short of this and I have some work to do to create a personal brand that I’m happy with. This will be an area that I need to resolve during Sustaining your practice.

1. My story

I graduated with Fine Art Degree in the early 80s and worked as a freelance graphic designer in TV before joining the BBC as a Graphics Producer. From there I moved to a digital agency and then into increasing larger and more complex projects in Government and Financial Services. In 2017 I decided to return to my passion and retrained as an illustrator.

2. My practice

Is based in observational drawing: reportage and life drawing.

3. What I make work about

It’s about storytelling. I mix pictures with words and use satire and humour to explore edge cases; people and places that don’t fit the mould.

4. Why I make it

I’m curious and often attracted to subjects without fully understanding why. Learning to pay attention to what I pay attention to and trusting intuition plays a big part. The work becomes an act of self-discovery.

5. How I make it

I love working with ink because of the range of marks I can achieve and its immediacy. I work with chance and accident. No erasing. My process is experimental and combines drawing and print techniques with speed, gesture and expression.


This was a useful exercise. It’s helped me to focus on what I do and what I don’t do. It feels like work in progress and will need updating again before the end of the degree.

Most of the points came quite easily but I realised the area most likely to develop is what I make work about.

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