5.4 Text and image

Brief

The brief was to illustrate a series of words and their opposites by following a simple design process.

The purpose of the exercise was to explore how typography can be used to enhance message and meaning.

Keywords from the brief:

  • Take each pair of words and write them I your own handwriting
  • Write each pair of opposites in a way that is descriptive
  • Select a font that suites the word
  • Trace the typeface in pencil using the colour that best communicates it’s meaning
  • Use a moodboard to explore other media qualities
  • Consider texture, line quality and colour
  • Draw your typed words freehand using a pencil and then render them using materials, media and colour appropriate to their meaning

The pairs of opposite words to be illustrated were:

  • Big/Small
  • Fat/Thin
  • Fast/Slow
  • Fun/Boring
  • Calm/Mad

This was the first exercise I started after receiving tutor feedback from PART 4. One of the main suggestions in the feedback was that I should use the exercises in PART 5 to produce non-digital work and I was determined to use this approach in this exercise.

Sketches

I sketched out each pair of word opposites in an A3 sketchbook.

Font selection

I then selected typefaces that suited each word. This involved resizing of characters and words to best fit the meaning or message that I wanted to communicate.

Mood boards

I used the selected typeface as the basis for creating mood boards for each word.

Final artwork

The final artwork was created using a range of different techniques and media. Any design development and a description of each illustration is outlined below.

Big/Small

In parallel to doing this exercise I also did an introduction to silk screen printing weekend where I experimented with different media and techniques. This inspired me to try using a mono print to create the effect I wanted to achieve for the word BIG.

The word SMALL was painted through a hand cut stencil using liquid watercolour.

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Monoprint test with the word ‘small’ painted through a stencil 

The backgrounds were created from old pieces of artwork and sketches that I either photocopied and enlarged or cut up to create a collage.

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Big/Small final artwork. Monoprint and stenciled liquid watercolour on a collaged background. A3 size.

Fat/Thin

For the word FAT, I liked my original drawing better than the typeface so used that. My initial thought was to use acrylic paint but I ended up using a combination of a photocopy of a sketch coloured using liquid watercolour. The word THIN was handwritten using black ink.

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Fat/Thin final artwork. Hand drawn text painted in liquid watercolour, white acrylic pen and black ink on a collaged background. A3 size.

Fast/Slow

The word FAST was skewed forward in Photoshop and then traced onto cartridge paper using coloured ink and black ink using a dip pen. This was smudged to give a motion blur effect.

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Fast final artwork. Coloured ink and black ink smudged to give motion blur effect. A3 size.

I wanted to use a similar motion type effect for the word SLOW, but in this case use dripping ink to give a feel of sluggishness. I used collage to provide texture and colour to individual letters.

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Slow final artwork. Collaged lettering on liquid watercolour background, A3 size

Fun/Boring

The word FUN was created using letters that were collaged on top of a manic and brightly coloured liquid watercolour background.

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Fun final artwork. Collaged lettering on liquid watercolour background. A3 size.

I wanted to contrast this against a monotone mono print of the word BORING. I did several versions. My favourite was printed on a re-photocopied and resized image that was processes to the point that it became a grey photocopy texture.

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Boring final artwork. Monoprint using individual letter stencils printed on a photocopy texture background. A3 size.

Calm/Mad

The word CALM was created by photocopying the word onto a heavy-duty tracing paper and then using this on top of a blue printed version of the same text which provided a slight shadow. Although this was not hand drawn, I did think that it best conveyed the cool and quiet meaning of the word.

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Calm finished artwork. The background layer is overlaid by a layer printed in tracing paper. A3 size.

 

In contrast, the word MAD was made using collaged letters on top of a crazy ink splattered background.

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This was to have been the final version but I don’r think the final pen marks on the lettering works

 

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Mad final artwork. Collaged letters over liquid watercolour. A3 size.

What I learned from the exercise

What went well

  • The final artwork stage demonstrates the use of many different media which was one of my objectives.
  • Think the use of monoprinting was very effective. I will explore this more in the future.

What I could have done differently/better

  • I don’t think the rendering of the word pair Fat/Thin worked very well.